BOOK - Ginette Gagnon


Mindful influence is the ability to take full advantage of the way human beings think to make better decisions, communicate more effectively, build relationships based on empathy and trust, and inspire others to give the best of themselves to achieve common goals.

Mindful influence relies on the impartial observation of your thoughts… whether they arise from reason or intuition.

Mindful influence allows you to both reason and resonate with others.


Based on the mindful influence approach, this guide helps you identify the best way to influence others, by responding to 47 questions. Through this exercise, you will develop the most powerful arguments, and adopt the most convincing posture taking into account the objectives and the state of mind of your interlocutors.

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The tasks that we perform are usually complex and require multiple expertise. It’s virtually impossible to make a meaningful contribution alone. It takes the efforts, intelligence and passion of others to be successful. And to get there, you have to influence them, that is, encourage them to follow to collaborate with you and aim for the same goal.

You will agree with me that our resources are not limitless, regardless of the environment in which we operate. Whether it’s money, the number of hours in a day, the number of people available to complete a project, or even our energy level, there is never enough to meet all needs. Therefore, we must make wise choices, and prioritize what gives us the most valuable results.

When you come up with an idea that is close to your heart, you compete with those of your colleagues for resources, whatever they are. In order for these to be invested in your proposal rather than another, you must demonstrate that the latter has more value and merit than competing ideas. And this value, while obvious to you – otherwise you wouldn’t be here to talk about it – can be misunderstood or even contested by others.

Therefore, your role as leader is to demonstrate to others how valuable your proposition is to them, from their perspective. I repeat – all the value for them – and not for you.

Because you are asking them to invest resources and time.

Therefore, to exercise your leadership, you cannot just line up rational arguments one after the other. Facts are facts after all and you might think that they are enough. Yet each person you speak to has their own reality, and ignoring it reduces your chances of success. The goals and priorities of your colleagues may conflict with yours and, therefore, the arguments that appeal to you most may have little weight in their eyes.

Like it or not, achieving your professional goals depends on your ability to influence others. Persuade them of the merit of your ideas by appealing to both feelings and intellect. This will allow you to ensure the collaboration and assistance of others to achieve a promising result, in a project that is important to you. Or help change a person’s behavior; for example, motivating your employees to give the best of themselves in the performance of their tasks.

That’s why mindful influence draws on multiple skills in different areas. Of course, it requires putting your knowledge and skills to the fore, but adopting a posture that inspires trust and motivates others is essential. Exerting mindful influence in a positive and lasting way not only relies on your expertise, but also requires great skills in terms of reflection, presence and trust. Mindful influence focuses on the way of thinking of human beings (mindful thinking), on the ability to remain in the present moment and have presence (mindful presence), as well as to have confidence in yourself and in your strengths in addition of inspiring trust in your interlocutors (mindful trust).

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